Each day, military spouses and their families support one of our country’s most valued assets: our military service members and veterans. They are also some of today’s most influential buyers of household products and services. Since 2004, the Military Spouse brand has offered a powerful media solution for companies, employers and educators to reach 1.1 million military spouses and their families at tightly defined, critical life stages when families tend to over-consume in certain categories:
Relocation- Military spouses move every 2-3 years. Military families spend on moving services, home purchases, furnishings, improvements and appliances.
Weddings- There are an estimated 200,000 military weddings annually. At an average cost of $35,000 per wedding, that’s a $7 billion annual industry.
Vacation, Travel and Entertainment- Military families get 4-6 weeks of vacation annually. Because military families are stationed across the United States and the world, many families use that time to visit loved ones and relatives. Most costs include airfare, hotels, automobile purchases or car rentals.
Family Growth- Raising children is a rewarding journey, with opportunities to purchase food, clothing, childcare and education each step of the way. Over 42,000 Active Duty members welcomed their first child in 2012 alone, and, on average, had two children.