Pittsburgh, PA, August 31, 2018 / VIQTORY, a leading military marketing and media company, is pleased to announce that it has signed a strategic partnership with the state of Wisconsin to attract military personnel and their spouses to live and work in the state upon leaving the service. Wisconsin is launching a $1.9 million national military marketing campaign, with VIQTORY and its flagship brands, G.I. Jobs and Military Spouse, playing a part in the initiative.
The Wisconsin veteran campaign is part of the state’s new $6.8 million marketing initiative aimed at attracting talent to fill current and future workforce needs. It is the first time the state has targeted military personnel and spouses with such a campaign, and VIQTORY is honored to play such a vital role.
“Wisconsin’s initiative to attract Veterans to the state is brilliant,” said VIQTORY CEO and 13th Master Chief Petty Officer of the Navy (Ret.), Mike Stevens. “Not only do veterans make great employees, they have already proven that they are tremendous citizens.”
The Wisconsin Economic Development Corporation (WEDC) shares similar sentiments about the value of veterans.
“To maintain Wisconsin’s strong workforce, it is imperative that we continue to implement a proactive strategy to attract and retain people – including veterans – whose skills and passions align with Wisconsin’s career and quality of life attributes,” said WEDC Secretary Hogan. “WEDC looks forward to working with other state agencies and our many partners to increase awareness among veterans nationwide of the vast opportunities our state offers.”
A $325,000 media campaign in Wisconsin’s initiative to attract military veterans and their spouses to live and work in Wisconsin will include:
–Print ads in GI Jobs and Military Spouse publications.
-Online display ads on GIJobs.com, MilitarySpouse.com that introduce all of the wonderful benefits the state of Wisconsin has to offer the retired military community.
-Monthly communications with GIJobs.com, MilitarySpouse.com subscriber base
-Social media posts displaying Wisconsin’s available jobs, benefits, resources and why the state is a great fit for transitioning military personnel.
-Build awareness through geo-targeted, dynamic messaging run by VIQTORY, around bases that Wisconsin delegates will visit in the United States and abroad, as well as additional bases.
For more than 17 years, VIQTORY’s solutions have addressed issues in the national dialogue. Issues like filling the skills gap, helping veterans start satisfying civilian careers, and giving a voice to military spouses and veteran-owned businesses. Their solutions help individuals make decisions about the next step in their professional lives. They help clients connect with military transitioners, veterans and their families as they make decisions about the next step in their professional lives.
VIQTORY has helped hundreds of world-class partners shift from being companies that merely buy advertising to being authentic brands that attract military talent, students and consumers like never before.
What They Do
Clients leverage VIQTORY’s military recruitment marketing expertise and extensive digital, social, print and physical media networks. VIQTORY then augments that reach with partner networks to offer clients what they believe is the most comprehensive and influential military and veteran network available today.