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VIQTORY serves as the vital link between the military community and the companies that want to hire them, the schools that want to enroll them, and the brands that want to reach them. Using data-back strategies, smart technologies, and our own trusted media brands, we can help you reach the right candidates, students, and consumers.
We enable our clients to efficiently recruit members of the military community as employees, students, consumers, franchisees, and suppliers.
Our vision is to be the premiere military marketing company in the country. We improve the lives of our military audience through digital, print, social, and video media, by adopting digital tools, through Military Friendly® ratings and deliver that value on the appropriate device when our audience needs it.
Over 20 years ago, VIQTORY’s co-founders celebrated the first day working at a new company with an exciting, new mission: to create vital, civilian-produced resources for the approximately 250,000 individuals leaving the military each year. In doing so, they introduced military veterans to previously unknown civilian employment, entrepreneurship, and education opportunities.
In the years that have followed, VIQTORY has transformed from a media company into the premier military marketing company in the country. We have connected tens of thousands of veterans to their next opportunity, and in turn, we have helped companies build better workforces and more loyal customer bases, and schools stronger student bodies.
Our years of publishing and community engagement have given us deep insight into the needs, interests and behaviors of the military and veteran community. It also means that we understand how important it is that your military and veteran program investments be authentic, and return value to your institution. Your operational investments have benefit service members, veterans and their families, and will continue to do so.
– Executive Chairman and Co-Founder Chris Hale
OUR NAME
VIQTORY was founded in 2001 by three Navy veterans, who named it for its military focus and the “V” symbol for “Victory” that was popularized by the Greatest Generation of World War II veterans. The name “Victory” by itself however, can easily be confused with beer, motorcycles and churches…brands which share the same name. So the root word was modified.
The ‘IQ’ spelling indicates our use of smart data and technology to deliver measurable value to veterans and the civilian organizations providing opportunity to them. Then we added a horizontal line, known as a vinculum, over ‘IQ’ in the logo to show that the two letters are to be connected and to symbolize VIQTORY’S role as the connective tissue between the military and civilian worlds.
The Military Friendly® designation creates better outcomes for veterans. By setting a standard, then promoting it, we provide positive reinforcement for American organizations to invest in programs that improve the lives of veterans. That’s good for veterans, good for the organizations and good for America.
Military Friendly® is the standard that measures an organization’s commitment, effort and success in creating sustainable and meaningful benefit for the military community.
The Military Friendly® designation creates better outcomes for veterans. By setting a standard, then promoting it, we provide positive reinforcement for American organizations to invest in programs that improve the lives of veterans. That’s good for veterans, good for the organizations and good for America.
Military Friendly® is the standard that measures an organization’s commitment, effort and success in creating sustainable and meaningful benefit for the military community.
The data evaluated to determine Military Friendly® designations and awards are sourced from three categories, called the three Ps: Public data sources, Proprietary data from our survey and Personal data from surveys of veterans themselves.
The Military Friendly® Advisory Council then gives guidance, including diverse perspective on methodology. The data is then pushed through a predetermined algorithm as per our methodology.
Long before veteran hiring was a popular cause, VIQTORY was pioneering the movement.
When the smoke clears and most others have moved on, we’ll still be here – helping
veterans get hired. Here are some highlights from the past 19 years:
For the last 20 years, VIQTORY has been the leading organization creating economic opportunity for veterans, transitioning service members and military spouses. Our marketing advocacy creates employment, education and entrepreneurship demand for veterans. Our people take immense pride in the work we do, knowing that our efforts have created permanent benefit for our beloved military community.
VIQTORY is proud to support non-profit organizations, veteran service organizations and government agencies that benefit the military community.
Over 21 years ago, VIQTORY’s co-founders celebrated the first day working at a new company with an exciting, new mission: to create vital, civilian-produced resources for the approximately 250,000 people leaving the military each year. In doing so, they introduced military veterans to previously unknown civilian employment, entrepreneurship and education opportunities.
