Viqtory’s Guide to Employee-Generated Content By David Dobson, Senior B2B Marketing Manager For many companies, employee-generated content, or EGC, is an afterthought – if it’s even considered at all. Marketing departments worldwide are so busy crafting their messaging for inbound and outbound marketing campaigns that they forget that they’re sitting on a potential goldmine when it …
A healthy talent pipeline can reduce time-to-hire, cost-to-hire, and can reduce your number of, “bad hires.” Here are three of our top tips to help.
Addressable Geo-Fencing While the name Addressable Geo-Fencing is fairly straight-forward, there is a lot more going on behind the scenes than the title suggests. We have the capacity to upload lists of up to 1 million addresses per marketing campaign into our DSP, or Demand Side Platform, which will convert into “Geo-Fences” around those locations. …
Continue reading “4 More Advanced Targeting Techniques Every Marketer Should Use”
Finding the right employees has always been a struggle. At VIQTORY, our experts are able to help you find the exact candidates you are looking for using our Military DSP. We are able to implement a number of advanced targeting techniques that allow us to cut through the clutter and advertise your opportunities directly to …
Continue reading “3 Advanced Targeting Techniques Every Marketer Should Use”
Press releases are valuable tools when it comes to getting information about your company out to the public. The main purpose of any press release is to promote significant events, product launches, or anything else noteworthy that is going on within your organization. While these written communications are often brief, they are a vehicle for …
Franchising is essentially buying a proven business model from an already established organization. While they do give you the framework for success, it’s not as simple as making the transaction and then sitting back and watching the money roll in, making the initial payment is only the beginning. While buying a franchise is lower risk …
There are many people who have dreams of starting their own business and the military community is no different. While it may seem like a good idea, it’s not as easy as it may seem, even if you have a really great idea. That’s why many people decide to run their own businesses by franchising. …
Continue reading “6 Things Veterans Should Know Before Buying A Franchise”
Reaching student enrollment goals isn’t as easy as it used to be. With the sheer number of Colleges and Universities out there today the game has changed and Admissions Offices have to use every tool at their disposal to stand out from the competition and reach those goals. This has never been more important than …
Continue reading “4 Proven Ways To Boost Student Enrollment”
When it comes to Digital Advertising, it can be difficult to calculate ROI. Traditionally, marketers would measure the success of their campaigns based on the rate at which users would click on their ads, but the average CTR on display ads is only 0.35%. While this seems like a logical approach, Click Through Rate isn’t …
By Kayla Lopez, Director of Military Partnerships at VIQTORY There are many resources available to our military community to assist them on their journey to pursuing a degree or following the higher education path. It’s important that schools are aware of the federal, government, VSO, and private sector funding opportunities available that go beyond some …
Continue reading “Military Student Funding You May Not Be Aware Of”
Over 21 years ago, VIQTORY’s co-founders celebrated the first day working at a new company with an exciting, new mission: to create vital, civilian-produced resources for the approximately 250,000 people leaving the military each year. In doing so, they introduced military veterans to previously unknown civilian employment, entrepreneurship and education opportunities.
