3 Advanced Targeting Techniques Every Marketer Should Use.

3 Advanced Targeting Techniques Every Marketer Should Use

Finding the right employees has always been a struggle. At VIQTORY, our experts are able to help you find the exact candidates you are looking for using our Military DSP. We are able to implement a number of advanced targeting techniques that allow us to cut through the clutter and advertise your opportunities directly to your desired audience. Our tactics will alleviate the pains that used to come hand-in-hand with recruitment techniques of the past.

Targeted Display

In the digital age in which we live, people are now spending up to 5 hours a day on the internet. This makes online ads one of the best ways to reach a wide audience. The trick is knowing where to place those ads and that’s where Targeted Display comes in. Targeted Display means that you are putting ads in front of an individual based on what they are interested in, regardless of which websites they are on. Here’s an example.

Say that an individual wants to buy a new guitar. The first thing that they are going to do is hop online and do some research. They may start on the Guitar Center website, which leads them to various other websites/forums where they can learn about different guitars such as Reverb or Musicians Friend. Now they have gone down a rabbit hole and their internet activity is filled with guitar-related searches. Later, that same person is back on the internet browsing Facebook, and they see an ad for Sweetwater Music. Then maybe they are looking up movie times on the Cinemark website and they see an ad for Gibson Guitars. We are essentially following the user and showing them ads that are relevant to them based on sites they’ve visited, what they’ve searched, and what they’ve read. This ensures that ads are being placed in front of the right people instead of them going to waste. That very concept can be applied to any business and any industry. Here at VIQTORY, we use Targeted Display to help increase exposure and awareness for our clients by getting their ads on the screens of the exact demographics they are looking for.

Geo-targeting

Businesses are no longer confined to advertising within their geographical location through the use of things like billboards and newspaper ads. Geo-targeting allows us to advertise to people wherever you see fit. Every computer in the world has a unique IP Address which identifies the location of every specific device that is connected to the internet. We can take that information and run ads to those IP addresses anywhere we want.

As an example, say the Baseball Hall of Fame in Cooperstown New York is running ads to promote an upcoming event. They’re not going to want to run ads around their physical location because everyone in Cooperstown already knows about the Baseball Hall of Fame. They would want to run ads in places that are filled with baseball fans such as cities with major league teams, or better yet, cities with major league teams that are within driving distance of Cooperstown. This way you are increasing the chances that your ads are being delivered to relevant viewers while extending the reach of the ads. We can take this example a step further when looking at Geo-fencing, but the main point is that we are able to target specific geographical locations based on a business’s needs and where they want their ads to be displayed.

Geo-fencing

The ways in which people advertise is something that is always evolving, but never before have we been able to target people in such specific locations anywhere in the world. This is done through a targeting technique called Geo-fencing. It works much like Geo-targeting in the way that it targets an individual’s devices to serve them ads. But instead of using the IP addresses from computers and laptops, although it still can, it targets the location services on their mobile devices as well. If you are using a mobile app, there is a strong possibility that your location is being used. Many times, the app doesn’t even need to be opened to gather the person’s location. For instance, those that use weather applications on their smartphones, location is always being used so that you are getting accurate real-time information.

We are able to create custom shapes, or fences, on a map as small as 100 meters. We can then pinpoint any device using location services within that fence and serve ads to those individuals. Even after they leave the location, we can continue to place ads in front of anyone who has been in that shape within the last 30 days. Back to my earlier example.

Say that the Baseball Hall of Fame is running ads to promote an upcoming event, trying to increase their number of visitors. While Geo-targeting is an excellent tool that will help to get results, Geo-fencing takes it a step further. We are able to draw a fence around a specific baseball stadium and run ads to every mobile device within the fence that has location services turned on. We could even fence every stadium in the country if we wanted to. We know that these people are baseball fans because they are currently watching a game, which makes them the perfect audience. While they are still at the game they can be seeing ads for the Baseball Hall of Fame event that’s coming up, and we are able to keep showing them ads for up to 30 days, making sure that it is top-of-mind. Here at VIQTORY, we can find the top talent for our clients who are looking to hire. We have the ability to Geo-fence a job fair, a university, an entire military base, you name it. This capability blended with the numerous other techniques we include in our campaigns assist in making us the best at what we do.

Now let’s take a look at a different example. Say that you own a furniture store and there is a competing store across town that has been getting a high volume of customers coming in. We know that these people are interested in purchasing furniture, after all, they visited the store. This makes them the perfect people for your business to target. You can set up a Geo-fence around your competitor’s location and put ads right on the mobile devices of their customers showing them why they should visit your store instead. This feature isn’t just limited to a brick and mortar location.

Here at VIQTORY, we can find the top talent for our clients who are looking to hire. We have the ability to Geo-fence a job fair, a university, an entire military base, you name it. This capability blended with the numerous other techniques we include in our campaigns assist in making us the best at what we do.

For more information or to connect with one of our military recruitment experts, please fill out the form below.

Employee Spotlight – Ryan Brandt

At VIQTORY, we put a high value on company culture, and that starts with our employees. Get to know our team in this month’s Employee Spotlight. 20 Questions With Ryan Brandt, Account Manager.

How long have you worked at VIQTORY?

15 months

What is your job title?

Account Manager.

Briefly describe your primary responsibilities within that role. (What does a typical day look like?)

I work with my clients and prospects to best position them to the military community for recruitment, franchise, and education opportunities.

What is it you enjoy most about your job?

I enjoy helping my fellow brothers and sisters, as well as their families, find civilian opportunities.

What is your favorite memory from working at VIQTORY?

Working with an incredible team.

Where are you from?

Baltimore Maryland.

Where did you go to school and what was your major?

I attended Methodist University and studied Criminal Justice. I also served 4 years as an active duty Marine.

What was your first job?

The first job I ever had was selling grills.

How do you spend your time outside of the office?

GOLF GOLF GOLF

What are your favorite sports teams?

The Baltimore Ravens, Orioles, and Duke Basketball.

Who are your 3 favorite bands/artists?

Breaking Benjamin, 311, Rise Against.

What is your favorite food?

Fried Chicken.

If you could have dinner with 3 people from history who would they be?

Arnold Palmer, Michael Jordan, and Cal Ripken.

What is the last book you read?

Whatever is on tape.

What is your favorite place to travel?

Anywhere with white sand, good golf course, and clear blue water.

Do you have any pets?

I have a dog named Freddy.

What’s the best concert you’ve ever been to?

My favorite concert I have been is 311.

If you could only watch one movie for the rest of your life what would it be?

John Wick.

Tea or coffee?

Coffee.

What ranks first on your, “Bucket List?”

Playing a major golf course.

AccuTrex Products President and CEO Named 2020 Pittsburgh Vetrepreneur of the Year

PITTSBURGH – Martin P. Beichner, co-founder, president and CEO of AccuTrex Products, has been named the 2020 Pittsburgh Vetrepreneur of the Year.

This prestigious award is presented each year to a Pittsburgh area veteran business owner who demonstrates the attributes critical in leading a successful business with sustained growth, and who has a proven track record of giving back to the community. The award is presented by veteran-owned VIQTORY and sponsored by Fort Pitt Capital Group.

“Since 2006, the Vetrepreneur of the Year (VOY) program has put a spotlight on the countless contributions of our nation’s 2.5 million veteran-owned businesses,” said Chris Hale, VIQTORY’s co-founder, chairman, and a Navy veteran. “Vetrepreneurs served once for our national defense, and a second time for our economic well-being. This year’s Pittsburgh VOY, Martin Beichner, is an example of the best our country has to offer. Thanks to him and to Fort Pitt Capital Group for their support of this great program.”

The June issue of Vetrepreneur magazine features Beichner’s journey from Navy corpsman in Vietnam to owner of AccuTrex Products, a leading manufacturer of custom shims, gaskets, stampings and washers with more than 150 workers in two states. Beichner and AccuTrex Products have a long history of giving back to the veteran community, and to the community in general.

“Fort Pitt Capital Group is proud to be associated with this award and we agree that Marty Beichner could not be a better representative for Vetrepreneur,” said Michael Blehar, founding partner and managing director of Fort Pitt Capital. “He has shown tremendous leadership within his company and in the community. He’s an empathic and thoughtful corporate leader and community champion. It says a lot that his company has never had a layoff in 40 years of business and that he has done so much to help the veteran community and the community at large. We congratulate Marty on this most wonderful achievement.”

Beichner applied what he learned as a Navy corpsman serving with the 26th Marines in Vietnam to the business world: attention to detail, leadership and the ability to think on his feet, among other things. He also gained an appreciation for what most Americans have, which led to Beichner’s passion for philanthropy as AccuTrex grew into a successful enterprise.

“We think that’s important. We’ve always thought that was important. We live in the community, we work in the community, we help support the community. Everybody doesn’t have the same opportunity we do,” Beichner said.

About VIQTORY: Founded by three Navy veterans in 2001, VIQTORY is the premiere military marketing agency which serves as the vital link between the military community and the companies that want to hire them, the schools that want to enroll them and the brands that want to reach them.

The Value Of Press Releases

Press releases are valuable tools when it comes to getting information about your company out to the public. The main purpose of any press release is to promote significant events, product launches, or anything else noteworthy that is going on within your organization. While these written communications are often brief, they are a vehicle for relaying information that should be utilized by companies across all industries regardless of size.

One benefit of the press release is that if you are providing information that is relevant and that is of interest to readers, people will share and repost your content, essentially making it a piece of marketing material. Not only will you be able to share your content with your current audience by posting on your personal channels, but you can tap into a whole new market when others are sharing it as well. Getting the word out about your organization becomes exponentially easier when you have readers reposting your content across the internet via blogs and various social media outlets.

Showing that you are a player within your industry is something that every company strives for. A great way to do this is by showcasing your achievements, more specifically, by showcasing new partnerships with companies that come with brand recognition as you start to cultivate those relationships. By showing that companies which have household names are buying into what your company is doing, you are showing even the most uninformed readers that you are rubbing elbows with some real movers and shakers. In turn, this will prove your competence while boosting your own brand awareness.

While there are paid options when it comes to promoting press releases, the value of the press release isn’t one that can be measured in dollars and cents because there are free options such as social media. The cost-effectiveness of this free marketing tool is what sets it apart from more traditional outlets such as newspapers, TV, and Radio. On top of the fact you are saving money, press releases allow you to get your information out there fast and frequently. If you set up a template to work off of, you can save even more time and get all of your content out in a timely manner. Press releases are quick, easy, cost-effective, and should be utilized by every PR/Marketing team.

Why Veterans Make Great Franchise Owners

Franchising is essentially buying a proven business model from an already established organization. While they do give you the framework for success, it’s not as simple as making the transaction and then sitting back and watching the money roll in, making the initial payment is only the beginning. While buying a franchise is lower risk than starting a business from the ground up, it’s no walk in the park and it’s not for everybody, it’s hard work. That is why veterans make such good franchise owners.

As mentioned before, buying a franchise means buying a business model and the playbook which lays out all of the processes and procedures for running that business which have proven to yield success. Veterans are no strangers to following orders or abiding by rules and regulations, making it a perfect opportunity for those who are looking to run their own business. Former service members also bring with them strong leadership skills which allow them to surround themselves with a team of individuals who will get the job done and help make the business thrive.

Having the business model for a franchise doesn’t guarantee success. Success means putting in the hard work, which is why members of the military community are a great fit, they come with a great work ethic. While some owners work less than 40hrs per week, that isn’t the norm, the more flourishing franchises have an owner who is hands-on. Veterans come ready to put in the extra hours and the extra effort to ensure your business success and money in your pocket.

According to the International Franchise Association, which works with over 600 companies, even though veterans account for about 7% of the population, 14% of franchisees are vets. That is because it is proven that they make great leaders and thrive in the world of franchising. It is no surprise that veterans have great work ethics and that they are both disciplined and hard-working. On top of it all, many service members leave the military with a solid financial situation, and if your company is part of the VetFran network, there are added benefits for both your organization and the veterans. If all of that isn’t enough to indicate that they will succeed in the world of franchising, just look at the numbers, they already have.

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The True Meaning of Memorial Day

The phrase, “freedom isn’t free” is a familiar saying, reminding Americans that defending freedom comes with a steep cost to many who pledge their lives in defense of liberty.

Referring to Memorial Day as a holiday diminishes its solemnity. The current health crisis, subsequent economic shutdown, and social distancing guidelines presents an opportunity to pause, and recognize the ultimate sacrifice Americans have made in the name of, freedom.

Memorial Day means different things to different people. Some Americans celebrate the day as a kickoff to summer. Members of the military and veterans reflect on the eternal bond with their brothers and sisters-in-arms. For Gold Star families, it is day to mourn their lost loved ones. For other Americans, it’s a day to adorn the graves of fallen heroes. It is a grateful nation that chooses to honor and give thanks to the brave who stood between tyranny and liberty.

Since the first Memorial Day, the purpose of the holiday was to eulogize the fallen, and to reaffirm the commitment to defend the Constitution.

Fallen service members bequeath their mission to defend the Constitution, to pass from generation-to-generation.

Honoring them isn’t to remember how they died for their country, but to remember them for how they dedicated their lives in defense of freedom.

President Abraham Lincoln saw beyond the battlefields and a fractured nation during America’s most deadly war. The most honorable thing a grateful nation can do to show its gratitude to the fallen, is to dedicate itself to protecting the freedoms and privileges we enjoy that those who sacrificed their lives to defend it.

When Lincoln visited, Gettysburg following the horrific battle, he went with the purpose of consecrating the “hallow ground” and to memorialize those lost. The speech underscored the way to honor the fallen, was for the living to rededicate themselves to the noble cause of preserving liberty.

It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the greatest task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion—that we here highly resolve that these dead shall not have died in vain—that this nation, under God, shall have a new birth of freedom—and that government of the people, by the people, for the people, shall not perish from the earth.”

President Abraham Lincoln – The Gettysburg Address Tweet

Decoration Day (now known as Memorial Day) was officially declared May 30, 1868, nearly five years after Lincoln delivered the Gettysburg Address. Major General John Logan established the day of remembrance to give thanks to the fallen. Until World War I, Decoration Day was dedicated to the memory of those who died fighting in the Civil War.

After WWI, the day was expanded to honor the fallen of all American Wars. In 1971, Decoration Day officially became Memorial Day, and was declared a national holiday by an act of Congress. Following similar federal holidays, Memorial Day was designated to be observed on the last Monday of May.

Decoration Day/Memorial Day has always honored the memories of those who died in battle. The enemies fluctuate, the weaponry has progressed and the art of war has become sophisticated. The ultimate goal, to preserve freedom has transcended throughout two centuries.

Throughout the Mall in Washington, DC, there are memorials dedicated to nearly every major American war in history. The memorials honor those who paid the ultimate sacrifice. They are great reminders for future generations that freedom and liberty are causes worthy of dying to defend.

Men and women who have died protecting freedom, are owed a grateful nation’s eternal gratitude, respect and commitment to honor their lives by guarding the liberties they gave their lives to protect.

As Lincoln noted in the Gettysburg address, “these dead shall not have died in vain,” each one of their lives mattered, and their sacrifice to this country mattered. Over a million Americans have died in battle defending this county since the Revolutionary War. It’s impossible to remember all the names, ages, hometowns, the families they left behind or their aspirations; but, we remember what they lived and died for on our behalf.

Memorial Day isn’t about memorializing the dead. It’s to honor their courage and commitment to be willing to give up their lives for millions of Americans they would never know; while, at peace with the knowledge future generations of Americans may live free. Memorial Day is America’s annual vow renewal to protect freedom and liberty. It is a promise to those who died at the altar of freedom to never neglect, nor destroy the priceless gift of freedom.

The following are memorable quotes to reflect on the importance of honoring fallen Americans:

“Never throughout history has a man who lived a life of ease left a name worth remembering.”

- President Theodore Roosevelt Tweet

“No man is entitled to the blessings of freedom unless he vigilant in its preservation.”

- General Douglas MacArthur Tweet

"For love of country they accepted death, and thus resolved all doubts, and made immortal their patriotism and their virtue.”

- President James Garfield Tweet

“It is foolish and wrong to mourn the men who died. Rather we should thank God such men lived.”

- General George Patton Tweet

“Freedom makes a huge requirement of every human being. With freedom comes responsibility.”

- Eleanor Roosevelt Tweet

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words but to live by them.”

- President John F. Kennedy Tweet

“…And if words cannot repay the debt we owe these men, surely with our actions we must strive to keep faith with them and with the vision that led them to battle and to final sacrifice.”

- President Ronald Reagan Tweet

This article was originally published on MilitarySpouse.com by Sarah Roderick-Fitch

6 Things Veterans Should Know Before Buying A Franchise

There are many people who have dreams of starting their own business and the military community is no different. While it may seem like a good idea, it’s not as easy as it may seem, even if you have a really great idea. That’s why many people decide to run their own businesses by franchising. According to the International Franchise Association (IFA), one in seven franchises is owned by a veteran, proving that it is a tried and true option.

Essentially, an individual is purchasing a packaged business model that already works, and more times than not it is from a brand that is already recognizable. Veterans who want to be their own bosses are often sought after because they have the skills needed to thrive. They are disciplined leaders who are used to following processes and they can get the best out of their employees. While franchising is a great option when transitioning out of the military, it’s not something to do on a whim. It’s important to do thorough research before making a commitment. Here is how you can get started.

Start Early

Buying a franchise isn’t something that happens overnight. It’s important to start researching this possibility well ahead of when you conclude your service, preferably a few years. Make sure you know exactly what you are committing to and make sure it’s the best fit for you. If you wait until the last minute you may realize this isn’t the path you want to take, and you don’t want to ship home without options for your future.

Assess Yourself

Once you have decided definitively that franchising is the route you want to take, you need to decide exactly which franchise fits you best. There are thousands of franchises across the country and across various different industries which have different requirements. Some may require you to be on site everyday while others are easily worked from home. You need to keep in mind that different franchises have different requirements and needs.

Get Your Finances In Order

It’s important that you are saving up before your transition. Even when you have saved up, you may not be able to start operating your franchise right away, so make sure that you set enough money aside so that you are covered between when you transition, and when you actually get to work.

Talk To Other Franchise Owners

Make sure that you are talking to other franchise owners about their experiences within the space. See what they like about being franchise owners and see what struggles they’ve had. Get a better understanding about what the job looks like day-to-day and ask about things like work-life balance, risk vs. reward, and how the job fulfills them. In addition, talk to former franchise owners and see why they chose to go another route. The more you know about franchising, the better you can decide if it is right for you and the more likely it will be that you succeed.

Ask Questions/Be Informed

Ask about everything. Make sure you know what experience is required, how much money you need to put down upfront to get into the franchise, how others have done in the same position, etc. Speak with the leadership team and get a firm understanding on what the job takes in terms of the personal commitment and hours it takes to succeed. Ask about everything, so you can make an informed decision that is best for you and for your family.

Focus On The Brand

Yes, you are buying the business model from an established company as opposed to starting from scratch. But it’s still important to pick a franchise that you can get behind. Just because you pick a popular brand doesn’t necessarily mean that you are going to succeed. Pick a franchise that you can stand behind and where you can use your skills, experience, and knowledge to thrive and get the full satisfaction that comes with running a successful business and being your own boss.

4 Proven Ways To Boost Student Enrollment

Reaching student enrollment goals isn’t as easy as it used to be. With the sheer number of Colleges and Universities out there today the game has changed and Admissions Offices have to use every tool at their disposal to stand out from the competition and reach those goals. This has never been more important than it is now as we are living in a world ravaged by a pandemic. Industries around the world have been affected and the world of higher education is no exception.

Here are 4 ways to ensure that your school is staying ahead of the curve and reaching your enrollment goals.

Keep in contact with prospective students often via email.

While it may seem as though younger generations are not very fond of communicating via email, studies have actually shown that it is the preferred form of communication when it comes to the college recruitment process. It is important to email prospective students often to show them that they are not just a number to you, but you are actually interested in them as individuals and that you are doing everything you can to make them a part of your college community. While email after email may seem excessive, a study by EAB enrollment services shows that more than a quarter of all deposits come from students who have not responded to the first 4 emails received from a school. Be persistent and remain in contact with those prospective students that you are targeting.

Make everything mobile friendly

Its not news to anyone that we are living in a world dominated by mobile devices. The Gen Z demographic more so than any other are attached to their phones and prefer using them as opposed to the traditional desktop. Thats why you need to cater to these prospective students and make sure that your school creates a mobile friendly experience. Students should be able to view your schools website on a phone as easily as they can on a laptop. They should be able to view display ads and landing pages as well as navigate their email inboxes. If you fail to do so you are missing out on one of the best ways to reach these individuals. Many colleges are even making applications mobile-friendly, making sure all bases are covered.

Make The Students the Focus of Your Messaging

Messaging is obviously an important part of the student recruitment process and it should include information that highlights what the institution has to offer, but the mistake that many schools make is that they rely on this messaging exclusively. Instead of only talking about things like the curriculum, the campus, and the history of the college, focus on the students themselves. Show them how they will fit into the culture and how they as an individual, and not just a number, can fit in and thrive. Prospective students don’t want to hear about how prestigious your school is, but how the school can work for them and how professors and advisors will invest in them to ensure that they get the most out of their experience and be ready for life after college. Showcase how your college will help them build a firm foundation for the rest of their lives.

Utilize All Communication Channels

While email has proven to be the preferred method of communication among prospective students, it by no means should be the only one utilized. Make sure that your administration office is making contact with those prospective students on all fronts. Expect to see an increase of applications when you integrate digital display ads with your current student recruitment methods. While digital advertising can be more expensive than more traditional forms or marketing, it will be worth the investment. You can display ads right on the personal devices of your target demographic by using advanced targeting techniques in unison with the rest of you marketing/advertising efforts. You can target specific geographical locations/areas as well as specific brick and mortar buildings.

Text messaging prospective applicants can also be useful when it comes to keeping your college or university top of mind. While this method may seem a bit intrusive, it can actually be quite effective. Not only does it remind those individuals that you are there and interested in them, but it will also prompt/remind them to explore the school’s website, schedule a tour of the campus, and finish filling out an application. With people today being glued to their phones, it’s only logical to capitalize on the opportunity not only at hand, but in hand.

Incorporating all of these practices will help your institution increase student enrollment and ensure that you continue to operate at 100%. Adding just one of these practices may not bear your desired results, so it’s recommended that you blend all of them into your student recruitment strategy. Lastly, it is important to track and measure all of your efforts. This way you can see which of these procedures are most effective, which can use improvement, and you can then pivot, and make adjustments specific to your school where you see necessary.

Employee Spotlight – David Dobson

At VIQTORY, we put a high value on company culture, and that starts with our employees. Get to know our team in this month’s Employee Spotlight. 20 Questions With David Dobson, Senior B2B Marketing Manager

How long have you worked at VIQTORY?

As of answering this questionnaire, I’ll be working with VIQTORY for less than 2 months.

What is your job title?

Senior B2B Marketing Manager.

Briefly describe your primary responsibilities within that role. (What does a typical day look like?)

The B2B team works closely with the sales team to design and execute marketing campaigns and activities across the appropriate channels promoting VIQTORY’s products and services, including email marketing automation, digital and web content, videos, whitepapers, webinars, and website optimization.

What is it you enjoy most about your job?

No two days are ever the same, and that’s what keeps things interesting. I am lucky enough to be one of those people that can say that I truly like my job and what I do. It’s a bonus that I get to take what I do to help connect military veterans with previously unknown civilian employment, entrepreneurship, and education opportunities.

What is your favorite memory from working at VIQTORY?

On my first day on the job, I had the opportunity to meet Vietnam veteran and Steelers legend Rocky Bleier. Since then, well, we’ve been COVID-19 quarantine.

Where are you from?

I’m a Navy brat, so I moved from one naval base to next – Charleston, Pearl Harbor, New London, and ultimately landing in Kings Bay.

Where did you go to school and what was your major?

I have a BS in Broadcast Communications from Georgia Southern University.

What was your first job?

My very first job was a pin monkey in the back of a bowling alley. My first post-college job was as a video editor at a post-house in Atlanta, GA.

How do you spend your time outside of the office?

In my free time, I enjoy photography, creating videos, drone piloting, working on my cars, and some minor woodworking. During the warmer season, you will most likely find me on my boat cruising the Beaver and Ohio rivers.

What are your favorite sports teams?

Steelers and Pens.

Who are your 3 favorite bands/artists?

Alkaline Trio, Against Me!, and The Airborne Toxic Event.

What is your favorite food?

A Philly cheesesteak.

If you could have dinner with 3 people from history who would they be?

My father, Johnny Cash, and Steve Jobs.

What is the last book you read?

Unmarketing by Scott Stratton and Alison Kramer

What is your favorite place to travel?

I love the beach. So anywhere there’s sun and sand. Not sure how I ended up in Pittsburgh.

Do you have any pets?

I have a dog, 3 cats, and a hamster.

What’s the best concert you’ve ever been to?

That’s a tough one. I’d say it’s either Against Me! or The Gaslight Anthem.

If you could only watch one movie for the rest of your life what would it be?

Any of the Back to the Future films.

Tea or coffee?

Coffee, hands down.

What ranks first on your, “Bucket List?”

Traveling to Europe.

Advanced Targeting in Non-Traditional Student Recruitment

Join us in this on-demand panel discussion recording as we review the basics of Advanced Targeting in Student Enrollment Marketing Campaigns. We will discuss how these tactics can be applied to further your school’s reach within the military community to attract non-traditional students.

We cover topics such as Managed Programmatic Control & Campaign Multivariate Optimization, Platforms and Targeting Tactics, and Best Practices Guidelines & Veteran Marketing Expert Recommendations.

Get Instant Access to the Recording