VCE Insights

It’s not news to anybody that the current state of our country and of our world is a virtual one. From the start of this pandemic the business world has looked a little different, but we’ve adapted. We’ve gone from seeing people in person to on our computers. We’ve even seen people transition to a fully virtual interview process. And now, we can show you how to bring qualified candidates directly to you, ensuring a full talent pipeline, with these groundbreaking hiring events. Welcome to the G.I. Jobs Virtual Career Expo (VCE).

What You Need To Know

In a nutshell, we’re hosting a job fair where employers can register and set up a booth where they will be able to have conversations with candidates from the military community seeking employment. The difference is, it’s virtual. Powered by the Brazen platform, you can not only have one-on-one conversations with qualified and eager candidates, but you’ll save yourself time and money in the process. Once you get your booth set up, this is what it looks like the day of the event:

Day of the event

Candidates will join the VCE event with resumes “in-hand,” ready to answer your questions. When they enter the event they will see your “booth,” along with the other companies participating in the event. Right off the bat, they’ll be able to see your company logo and a brief description of what you are looking for in an employee. They can even see what open positions you are trying to fill, and if they like what they see, they can enter your booth. From here you can invite individuals who spark your interest to have one-on-one conversations via live chat. We also offer the option to upgrade your organization’s package to include a video option. That way you can talk, “face-to-face,” and decide whether or not you’d like to have another conversation or jump right into the interview process. The great thing about the Brazen platform is that you don’t have to sit around and wait for people to come to you, you can sift through our pool of job seekers and their resumes and select specific individuals to invite to a private chat. 

While these events stemmed from a need to adapt and push forward through this new terrain left in the wake of the Covid Pandemic, they’ve proven to be successful, cost effective, and a huge time saver when compared to the traditional recruitment fairs. Meet with hundreds of highly trained, highly motivated members of the military community from the comfort of your home, while cutting down on time-to-hire and cost-per-hire.

3 More Marketing Trends For 2021

People are always on the lookout for the latest trends in marketing because as we know, those trends are always changing. Well, look no further. We’re bringing them to you with 3 More Recruitment Trends For 2021.

Decreased Operating Budgets

Going into 2021, countless businesses will still be trying to navigate this new landscape left in the wake of the coronavirus. A survey published by LinkedIn revealed that 42% of Marketers said that budget cuts have presented a significant challenge.

Yes, the challenge is a significant one, and the solution is easier said than done… Get the most out of your limited budget. That means getting your marketing content in front of the exact demographic in the exact location(s) you are looking for. Implementing advanced targeting technologies will allow you to get granular with your targeting, which, in turn, will help stretch your budget and get you the ROI you’re looking for. Learn more about advanced targeting options and make sure to check out our limited-time special pricing offers. Get the most out of your limited marketing budget.  

Increased Personalization

When crafting your messaging it’s important to remember that people don’t want to feel like just a number. If you’re sending a marketing email out to 500 people, the recipients shouldn’t be able to ascertain that. Chances are, if your emails look like stereotypical marketing emails, people aren’t even going to open them. That’s why you want to personalize your message to the individual reading it.

That doesn’t mean you handcraft an email for each of those 300 individuals on your list, but segment your lists so that the messaging is personalized to everyone on the list. This isn’t just for email marketing but marketing across all avenues. Make sure that your messaging aligns with your target demographic, ensuring that your marketing materials are getting put in front of the correct people so that you can fill your empty seats and help your bottom line. 

E-Commerce

E-Commerce is a commercial transaction that takes place over the internet. Simply put, when you make a purchase online as opposed to at a store or over the phone with a sales representative, that is E-Commerce. Over the last few years, we have already seen a shift in buyer tendencies from purchasing at brick and mortar locations to making online transactions and the reason is simple – it’s easier. Things have continued to shift drastically as we face the new realities of the COVID pandemic.

Brick and mortar businesses were hit hard and many will never recover, closing their doors for the last time. At the same time, consumers have gotten used to stay-at-home mandates and have adjusted by getting everything they need delivered right to their homes. Companies of every size are starting to offer the ability to transact online and you can plan to see the world of E-commerce continue to grow and expand as we move into the new year. 

5 Marketing Trends For 2021

Marketing is always evolving and never standing still. What worked for last year’s marketing campaigns may not have the same effect this year. Heck, practices and procedures that you had in place for last month’s campaign might be thrown out the window by the time it’s time to implement this month’s. Yes, we know that marketing campaigns aren’t one size fits all, but as 2020 winds down there are some trends that have come to the forefront and will carry over into the new year. Here are 5 Marketing Trends For 2021.

Virtual

The world was flipped on its head at the start of the COVID-19 Pandemic, but it didn’t stop. We just improvised. The biggest trend that you will see going into the new year is the continued substitution of virtual events for their traditional in-person counterparts.

While transitioning to the virtual side of things started as a way to stay afloat and keep the ball rolling, we’ve seen that there are definite benefits to doing things online. If you read this 50 years ago you probably wouldn’t believe it, but there are companies that are meeting, interviewing, and hiring individuals all without ever meeting them face-to-face. While the idea of this may seem crazy to some, it’s been the safest way to hire employees and after some time now, it’s been proven to work. This helps save time and money in regard to the interviewing/hiring process, regardless of the pandemic.

We’ve also seen things like Conferences and Hiring Events move virtual and yield results. This isn’t to say that you should expect everything to transition to virtual in 2021, but we will see organizations continue to substitute in-person events/meetings for virtual ones.

Remote Work

Even before the COVID-19 outbreak reached the United States we had started to see a shift to employees working remotely. In fact, a story from CNBC revealed that 42 % of full-time employees said that they would like to work from home more, even when things go back to normal. Even some more old-school, traditional companies are considering WFH in some capacity once things go, “back to normal.” The fact of the matter is that we have seen organizations transition from the office to working remotely and for a lot of them it has been seamless. Introducing some sort of hybrid between working from home and going to the office is something worth exploring.

People are growing more accustomed to this new way of working, and job searchers are beginning to seek out positions that have remote work flexibility. In addition, a large portion of these remote workers find that they are more productive when they are away from the distractions of the workplace while striking a more comfortable work balance. Regardless of where you stand on the issue, remote work is the way of the future.

Chatbots

Chatbots have become the norm when you visit many websites, and can be a great way for users to get quick answers to their questions and for your organization to get quick access to prospective employees. They are great for getting the conversation started but can also be the reason people are leaving your website if your Bot isn’t up to snuff. While in the past it was normal to wait minutes before getting a response to your question, that’s exactly where it’s going to stay..the past.

If you want to incorporate a Chatbot on your website you need to have an individual(s) dedicated to monitoring the chat and making sure visitors are getting timely and accurate results. This should be a quick and easy tool that’s user friendly. You can also have automated Chatbots that can assist users as they navigate your site. They can answer commonly asked questions and help direct them around the site. You should expect to see Chatbots become even more common and even more helpful with quick replies and useful information. 

Increased Personalization

When crafting your messaging it’s important to remember that people don’t want to feel like just a number. If you’re sending a marketing email out to 500 people, the recipients shouldn’t be able to ascertain that. Chances are, if your emails look like your stereotypical marketing emails people aren’t even going to open them. That’s why you want to personalize your messaging to the individual reading.

That doesn’t mean you handcraft and email for each of those 300 individuals on your list, but segment your lists so that the messaging is personalized to everyone on the list. This isn’t just for email marketing but marketing across all avenues. Make sure that your messaging aligns with your target demographic. This will ensure that your marketing materials are getting put in front of the correct people so that you can fill your empty seats and help your bottom line. 

Webinars

Webinars have been a staple in the world of marketing for quite some time now. They are a great way for an organization to showcase the expertise of its team members while helping to position them as thought leaders in the industry. They are also a great platform to showcase your company now more than ever with so much of the world being remote.

When done correctly, webinars can be more cost-effective and impactful than in-person events. If you are looking for a starting point, check out some of our previous webinars for reference. You can expect to see more of these popping up in the coming months and into the new year.

 

These are all trends and features that are rapidly becoming more relevant in the world of marketing, but this is just the tip of the iceberg. Here are 3 More Marketing Trends For 2021.

Viqtory® Plans a Big Party to Mark its 20th Year

PITTSBURGH, October 13th, 2020 – The nation’s premier marketing firm connecting the military community to civilian opportunity will begin its 20th year in business on December 12.

The veteran-owned and operated firm decided to announce its 20th year plans on the Navy’s 245th birthday because its three founders are all Navy veterans.  

Viqtory® is planning to culminate its 20th year in the fall of 2021 with a big birthday party event, including awards, recognitions, learning sessions and networking.

“Next year, we are really hoping for an old school, in-person party to celebrate with the many veteran advocates in our community who have been a part of this amazing movement over the past two decades,” said CEO and co-founder Chris Hale.  

“But if the pandemic has other plans, we’ll adjust to the virtual setting.”

Viqtory®’s G.I. Jobs® magazine, which is commencing its 20th year at the same time, will be running “Where are they now?” lookback articles of veterans the magazine has profiled over the last twenty years.  

Viqtory®’s Military Friendly® brand is planning special lists around its many recognitions.

“We don’t want to give away all our surprises for next year but look for some very special lifetime achievement recognitions for the many trailblazers in our space,” said Kayla Lopez, Director of Military Partnerships.

The company will be producing a video tribute, highlighting many of its stakeholders, telling the story of the company, including its role in creating employment, education and entrepreneurship opportunities for the nation’s veterans and military spouses that will be released this fall.

A special logo has been produced to commemorate the company’s 20th year. The logo incorporates elements of its military roots, veteran advocacy and origin of the company’s name.  

In appreciation of its current customers and those from the past, Viqtory® is offering special pricing on its marketing products and services. Interested current or former clients can find details here.  

About Viqtory®

Founded on the belief that veterans are better off for their service, Viqtory® is the leading marketing firm connecting the military community to civilian opportunity.  Its hundreds of clients include Fortune 1000 companies, government agencies and colleges who use Viqtory®’s marketing products to promote their employment, education and entrepreneurship opportunities to the nation’s military community of veterans, military spouses and transitioning service members.  

Viqtory® is a VA and NaVOBA certified service-disabled, veteran-owned small business founded in 2001 by three Navy veterans. Viqtory®’s media brands include G.I. Jobs®, Military Spouse® and Military Friendly®, among others.  

Viqtory® offers digital and print advertising in its own media as well as managed programmatic advertising which enables it to reach its audience on virtually any platform and any device, at the precise location and at the right time. The company also offers companies and colleges strategic consulting on their military recruiting programs.

Employee Spotlight – Lauren Cammarano

At VIQTORY, we put a high value on company culture, and that starts with our employees. Get to know our team in this month’s Employee Spotlight. 20 Questions With Lauren Cammarano, Internet Marketing Assistant.

How long have you worked at VIQTORY?

Just over a month.

What is your job title?

Internet Marketing Assistant.

Briefly describe your primary responsibilities within that role. (What does a typical day look like?)

Helping other people out with projects, working on social media posts, and helping to update past articles.

What is it you enjoy most about your job?

Being able to work in social media and internet marketing. I love being able to present our organization to those who can use our services in their daily lives.

What is your favorite memory from working at VIQTORY?

It hasn’t been long since I started, but I’ve enjoyed being able to get to know everyone that I’m working alongside. It’s been a lot of fun.

Where are you from?

Northborough, Massachusetts which is about 45 minutes directly West of Boston.

Where did you go to school and what was your major?

I went to Taylor University and studied Marketing, Systems. Systems is a brief understanding of computer science and how to use computer science within the business world.

What was your first job?

I was a cashier at Dick’s Sporting Goods in high school.

How do you spend your time outside of the office?

Weight-lifting, playing soccer, reading, or watching movies. 

What are your favorite sports teams?

The New England Patriots and Boston Bruins.

Who are your 3 favorite bands/artists?

Jon Bellion, Lecrae, and Dean Lewis.

What is your favorite food?

Chicken Pot Pie.

If you could have dinner with 3 people from history who would they be?

C.S. Lewis, Billy Graham, Ravi Zacharias.

What is the last book you read?

The Common Rule by Justin Whitmel Earley.

What is your favorite place to travel?

Uganda or Ecuador but I’d want to visit Australia.

Do you have any pets? 

One dog that’s a boxer-mix. Her name is Bailey and my family got her from a local shelter about 6 years ago.

What’s the best concert you’ve ever been to?

Jon Bellion during the summer of 2019.

If you could only watch one movie for the rest of your life what would it be?

Miracle, without question.

Tea or coffee?

Coffee, 100%.

What ranks first on your, “Bucket List?”

Skydiving for sure!

Military Spouse Friendly® Employers 2021

PITTSBURGH, October 6, 2020 – Since 2003, Military Friendly® has set the standard for companies nationwide, this year’s Military Spouse Friendly® Employers list can be found at www.MilitaryFriendly.com/2021Spouse and will be officially published in the January 2021 issue of Military Spouse® Magazine.

Combined Insurance earned the #1 Military Spouse Friendly® Employer ranking.

“It is an honor to be recognized for our military spouse hiring efforts again this year. Our sales positions allow for flexibility and portability that fits well with the lifestyle that often accompanies being a military spouse. We are proud to support our military, veterans, and their family members by providing meaningful employment,” said Combined Insurance’s Chief Agency Officer, Doug Abercrombie.

Zeiders Enterprises, PenFed, Windstream, Amentum, Adecco Group, UnitedHealth, Prudential, Boldly and Merck rounded out the top ten.

“Amentum is extremely proud to be recognized for our commitment to military spouses,” said John Vollmer, Amentum CEO. “Ranking fifth among companies our size is truly an honor, we understand the value and contribution our military spouses make to the broader community and our company. We celebrate their service and commitment to our shared values of teamwork and dedication to our customers’ missions.”

Geographically, Military Spouse Friendly® Employers identified Texas as their top hiring region for military spouses with Virginia, Florida, California, North Carolina, Pennsylvania, Georgia, Ohio, Arizona and Maryland rounding out the Top 10.

Financial, banking and business services concerns led the way with 28% of Military Spouse Friendly® designated employers, defense firms comprised 13% while health and pharmaceuticals came in third at 12%.

For further information on the Military Spouse Friendly® Employers list, contact Kayla Lopez at mf2021@militaryfriendly.com.

About Military Friendly®
Military Friendly® is the standard that measures an organization’s commitment, effort and success in creating sustainable and meaningful benefit for the military community. Only about 15 organizations competed for Military Friendly® designation upon its founding in 2003. Today, that number is over 1,500. Military Friendly® ratings are owned and produced by Viqtory, Inc., a service-disabled, veteran-owned small business founded in 2001. They are not affiliated with or endorsed by the U.S. Department of Defense or the federal government. The data-driven Military Friendly® lists and methodology can be found at www.MilitaryFriendly.com. Data calculations are evaluated for completeness and accuracy by Ernst & Young.

View original content: https://www.prnewswire.com/news-releases/nations-top-military-spouse-friendly-employers-announced-301146583.html?tc=eml_cleartime

Building a Sustainable Talent Pipeline

Turns out plenty of companies are interested in building sustainable talent pipelines.

Who knew?

Having a sustainable talent pipeline allows companies to have a reliable source of quality candidates available when they need them, reducing the cost of vacant positions and streamlining the hiring process.

Learn how you can run successful military veteran recruitment campaigns, and how you can best leverage the programs and tools available through the Department of Transportation to help fill roles in transportation, trucking, shipping, logistics and many other industries.

If you’re interested, we have the recording of the entire webinar for you to watch on-demand at your leisure.

Driver Shortage? Look No Further

It’s not news to any one that there has been a shortage of qualified truck drivers, even before the start of the COVID-19 pandemic. Companies have had to lay off employees across every industry, but the world hasn’t stopped, and that hasn’t changed. Fortunately, transitioning service members could be the perfect solution to your organization’s open trucking positions.

Commercial truck and bus drivers are in high demand with a current shortage of qualified drivers. Service members are a great renewable resource for talent with over 200,000 transitioning out of the military every year. These individuals also come equipped with the skills to get the job done and have an unmatched work ethic. In addition, many occupations in the military require the operation of heavy military vehicles, similar to their commercial counterparts.

The Department of Transportation agrees, and has developed a program to assist service members and veterans in transitioning to civilian transportation careers. These programs are designed to make it easier, quicker, and less expensive for experienced military drivers to obtain Commercial Driver’s Licenses (CDLs).

Military Skills Test Waiver Program

The Military Skills Waiver Program allows veterans and transitioning service members with at least two years of experience safely operating heavy military vehicles to obtain a CDL without taking the driving test (skills test). More than 26,000 individuals have already taken advantage of the program. This program is available in every state and can help your organization save a step and fill your open positions quickly with top qualified talent. 

Participation Requirements:

Even Exchange Program

This program allows qualified military drivers to be exempt from the knowledge test to obtain a CDL. When used in conjunction with the Military Skills Test Waiver, this allows a driver to exchange a military license for a CDL. Drivers must provide proof of their medical certificate to apply.

States Currently Participating:

Under 21 Military Driver Program

To assess the safety impacts of allowing qualified military drivers younger than 21 to operate CMVs in interstate commerce, FMCSA has launched a three-year pilot program. With commercial drivers in high demand, these pilot programs are designed to provide civilian career opportunities in transportation to Reserve and National Guard members ages 18-20.

Program Requirements:

Commercial Motor Vehicle Operator Safety Grants

This program provides funds to educational institutions that provide commercial driver training, including accredited public or private colleges, universities, vocational-technical schools, post-secondary educational institutions, truck driver training schools, associations, and state and local governments. These Grants help institutions recruit and train service members and their families for professional bus and truck driving careers.

Tapping into the military community is an effective way to deal with your open positions, especially when it comes to hiring  qualified truck drivers. Understanding how your organization can leverage these programs will help to ensure that your talent pipeline is full and your trucks stay on the road.

5 Tips and Resources For Veteran Recruitment

When it comes to recruiting veterans and other members of the military community, it’s important to use every tool and resource at your disposal. When it comes time to put your recruitment strategies in place make sure that they are not overlooked so that your organization is one veterans are attracted to and one where they can flourish. Here are 5 Tips and Resources for Veteran Recruitment.

Military EAP Programs

EAP is a voluntary and confidential program that aims to assist all of the members of a workforce community through various challenges that may be negatively affecting job performances, health, and general personal well-being. It’s not only an attractive resource for veterans, but an effective program will provide resources that will help optimize your organization’s success. These EPA programs can offer a variety of benefits such as mentorship, counseling, referrals, and follow up services. The goal of an EAP program is to identify, educate, assist, and plan for solutions to challenges an employee may face inside or outside of the workplace, and it’s a valuable resource that veterans look for. 

CareerOneStop Business Center

The CareerOneStop Business Center was created by the U.S. Department of Labor. The site gives employers access to tools for hiring veterans, a public job bank, job fairs, local training programs, recruiting and hiring resources, and information on training and retaining employees. You can also locate veterans service professionals within specific geographical locations.

Military Friendly® Designation

Military Friendly® is the standard that measures an organization’s commitment, effort and success in creating sustainable and meaningful opportunities for the military community. It’s a designation that establishes baseline expectations in key areas to earn designation. Organizations that go above and beyond the baseline expectations can earn higher levels, called “awards.” This awards system of upward mobility incentivizes organizations to always strive to do more to support veterans. These designations and awards stand out to veterans when they are transitioning to the civilian workforce. Visit militaryfriendly.com if you are an employer interested in participating in the annual survey. 

EEO Language

The Equal Employment Opportunity Commission (EEOC) requires that employers include notice in job advertisements that qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Even if you aren’t required by law to provide this information, assuring prospects and applicants that your organization is committed to equal opportunity is recommended. The use of “tag-lines” in job ads is the way contractors provide the public that notice. Some examples  and considerations to keep in compliance are given below: 

Source: https://www.dol.gov/sites/dolgov/files/ofccp/CAGuides/files/Postings&NoticesGuide-CONTR508c.pdf

Veterans’ Employment and Training Service (VETS)

The U.S. Department of Labor’s Veterans’ Employment and Training Service (VETS) prepares service members for the civilian workforce by providing them with employment resources and protecting their employment rights. VETS is dedicated to finding employment for veterans and service members, making it a great tool for employers looking to locate qualified veterans to add to their teams. 

These are all resources that will help make your workplace more attractive to the military community, and when blended with your current recruitment marketing strategies, will help alleviate some of the pain points that come with employee recruitment. Make sure to check out some of our other Recruitment Marketing Resources and help boost your marketing strategies and help your bottom line.

These are all resources that will help make your workplace more attractive to the military community, and when blended with your current recruitment marketing strategies, will help alleviate some of the pain points that come with employee recruitment. Make sure to check out some of our other Recruitment Marketing Resources and help boost your marketing strategies and help your bottom line.

Nation’s Top Military Friendly® Employers Announced

Military Friendly Logo

PITTSBURGH, September 15, 2020 – The 19th annual list of Military Friendly® Employers has been released on www.militaryfriendly.com and will be officially published in the December 2020 issue of G.I. Jobs® Magazine.

Humana earned the #1 Military Friendly® Employer ranking in the largest company category.

“Humana is proud to serve the military community, as we have over the past 25 years, and is honored to be recognized as a Military Friendly® Employer,” said Chris Hunter, President of Humana’s Group, Military and Specialty Segment. 

Combined Insurance earned top honors in the one to five billion dollar annual revenue category, while Motel 6 / Studio 6 was number one amongst middle market firms. 

The Home Depot and USAA have been rated as Military Friendly® Employer in all 19 years since the list started.  ManTech, Travelers, CDW, Dyncorp, Norfolk Southern, American Electric Power, Applied Materials, AT&T, BNSF Railway, Cintas, Schneider, Southern Company, State Farm, Southwest Airlines, GE, J.B. Hunt, Union Pacific Railroad and Lockheed Martin have been designated a Military Friendly® Employer in at least 15 of the 19 years.    

“We’re grateful for this honor and proud to stand behind servicemembers and their families,” said Erin Izen, Director of Workforce Development & Military Relations for The Home Depot. 

Financial, banking and business services concerns led the way with 18% of Military Friendly® designated companies, defense firms comprised 11% while health and pharmaceuticals came in third at 10%.

Geographically, Military Friendly® Employers identified Texas as their top hiring region for veterans with California, Virginia, Florida, North Carolina, Pennsylvania, Georgia, North Dakota, New Jersey and New York rounding out the Top 10. 

For further information on the Military Friendly® list, contact Kayla Lopez at kayla.lopez@militaryfriendly.com.  

About Military Friendly®
Military Friendly® is the standard that measures an organization’s commitment, effort and success in creating sustainable and meaningful benefit for the military community.  Only about 15 organizations competed for Military Friendly® designation upon its founding in 2003. Today, that number is over 1,500. Military Friendly® ratings are owned and produced by Viqtory, Inc., a service-disabled, veteran-owned small business founded in 2001.  They are not affiliated with or endorsed by the U.S. Department of Defense or the federal government.  The data-driven Military Friendly® lists and methodology can be found at www.MilitaryFriendly.com.  Data calculations are evaluated for completeness and accuracy by Ernst & Young.

View original content: http://www.prnewswire.com/news-releases/nations-top-military-friendly-employers-announced-301132196.html