4 More Advanced Targeting Techniques Every Marketer Should Use

Addressable Geo-Fencing While the name Addressable Geo-Fencing is fairly straight-forward, there is a lot more going on behind the scenes than the title suggests.  We have the capacity to upload lists of up to 1 million addresses per marketing campaign into our DSP, or Demand Side Platform, which will convert into “Geo-Fences” around those locations. …

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