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first-party data

What Is First-Party Data and Why Is It So Important?

When it comes down to it, a marketing campaign is only as good as the data behind it. Being a premier…

Over 18 years ago, VIQTORY’s co-founders celebrated the first day working at a new company with an exciting, new mission: to create vital, civilian-produced resources for the approximately 250,000 people leaving the military each year.  In doing so, they introduced military veterans to previously unknown civilian employment, entrepreneurship and education opportunities.